高一英語導學提綱
M4U1 Reading Advertisements
第一課時
課前導學
一． 預習：
閱讀P2-3的文章，完成Part A , C1, C2 and D, E
Find out more information about the passage.
Advertisements
____________ advertisement(s) _____________ advertisement(s)
Definition ______ which someone has
_____ ______to promote
a product or a service They are placed ___ _____and ________ to ______people to ______ _____an idea which affects _______ _________
Added information. Although we have laws to ____us____ ads that _____or try to make people believe untrue______, we must ___ ___ ___ the methods used in ads to sell us things.
Even if an ad does not lie, it does not mean it tell you the complete _________. PSAs ____ _____large social issues and are meant to ______the public.
They educate people about ____ _____ _______, such as “Project Hope”, whose slogan is _______every child. They also teach us how to _____ ______ _____.
Concluding statement We must not _____ _____this kind of trick. Not all ads____ ____ ____ us though
Conclusion: Be _________about advertisements
遷移創新
Advertisements, which often use p_____ language and e______ images, play an important p _____ in our lives. There are two main t_____ of advertisements. One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language, are often placed for f____. They d____ with many social i____, which often affect public w_________.
質疑討論
請提出預習中存在的問題。
__________________________________________________________________________
_________________________________________________________________________
第二課時
課前導學
重要短語
1.信任 _______________ 2.做某方面的研究 _________________
3.與某人分享… _______________ 4.鼓勵某人做某事 _________________
5. 免費地 _______________ 6.打算做某事 _________________
7. 過上更好的生活 _______________ 8.公共福利 _________________
9.愛上… ,受…的騙 _______________ 10. 欺騙，捉弄 _________________
11.遠離 _______________ 12.以低價 _________________
13. 質量高的 _______________ 14.誘使某人做某事 _________________
質疑討論
請提出預習中存在的問題。
__________________________________________________________________________
_________________________________________________________________________
難句理解
1. A commercial ad is one which some has paid for to promote a product or service.
此句one是________(詞類), 指前文提到的_________________，以避免_________。
service 的相關用法
【常用搭配】
1) at one’s service 隨時為某人做某事 2）be of service to sb 對某人有用處
If you need any help, I’m at your service. ______________
Can I be of service to you in organizing the trip? ______________
【派 生 詞】serve vt. “為…服務，招待（顧客）端（飯,菜）” vi.（？），供職，服役
1) serve as ______________
2) serve sb with sth / serve sth to sb ______________
3) serve the people/ the country/ the society ______________
--- I hear you have an experience in the Royal Air Force. Is that true? ______________
---Yes. I served in the Royal Air Force for six years. ______________
2. All it says is that it fights it and that is not the same thing at all. ( L.20 )
此句是由and連接的____________ 。and之前的句子，主語為_________，it says為省略引導詞_______的______________ ，修飾all ； that 引導的是_____________ ，that 在從句中______________ 句子成分；句中第一個和第二個it 都指前文提到的________ ，第三個it 指 ______。
3. They just hope that when you read the ad, you will feel good about their nice comment and remember the words “freshest food” and connect them to the food in the supermarket. (L.24-26 )
此句為___________句 ，主句主語為________ ，謂語為________，后面that 引導的是_________ ，that在從句中_______句子成分，只起__________ 作用。在 that 從句中，又包含一個____________句，該從句是when 引導的_________ 。主句的主語是____________ ，謂語是由兩個并列連詞and連接的三個并列謂語 ，即 ___________ ，_____________ 和 _____________ ，它們后面分別都有自己的 __________ .
4. Not all ads play tricks on us though. (L. 28)
1）該句式是_________ 句式。意為“ ， ”�？梢杂昧硪环N表_____________。
2）句中trick是________(詞類) . 表示類似意思的詞組有:
play a joke on sb. 開某人的玩笑 joke with sb about sth 和某人開玩笑
make fun of sb. 取笑某人 laugh at sb 嘲笑某人
You can’t fool me with that old trick. __________________。
The naughty boys often play tricks on their teachers. __________________。
trick還用作________(詞類)。
The salesman tried to trick me into buying his products. __________________。
3）句中though是________(詞類), 表示“ ________ , ________ ”
I’ve a bit of cold. It’s nothing much, though.
5. PSAs are meant to teach us and help us lead better lives. (L.30 )
mean to do sth 打算做某事
mean doing sth 意味著……
mean sb to do sth 打算讓某人做某事
be meant to do sth 得做某事, 必須做某事
be meant for 打算給予; 打算作……用
These rooms are meant the children’s centre.
Being a student means (努力學習)
I didn’t ____ to take a taxi but I had to as I was late.
A. suppose B. mean C. hope D. think
6. claim vt. ①聲稱，宣稱 ② 要求，索要 ③奪走（…的生命）
【常用搭配】
1) claim sth / claim to do sth 宣稱……/認領，要求得到……
2) claim A for B. 因為B而要求得到A
3) claim that … 宣稱，宣布……
【例 句】
1) After the battle, both sides claimed victory.
2) She claimed ownership of the land.
3) Can I claim payment for him for the damage?
4) The severe flooding has claimed over 500 lives.
5) The report claimed that they had crossed the border to escape the fighting.
遷移創新：
一.單詞鞏固
1. All of us have been a________ that ads play an important role in our daily life.
2. They made a c______ that this type of digital camera was of high quality.
3. His lie was so touching that many of his friend f_____ for it.
4. The director said that he was tired of such unfair __________(評論) about the new film..
5. Advertisers choose words and brand names very carefully in order to make a creative i_______ of the product.
6. Looking at the wonderful Sydney Opera House, people can’t help wanting to know its o________ design.
7. He p________ me to go shopping and I bought a big pack of goods.
8. Your job is p________ the new product to make it known to consumers.
9. That hotel is famous for its fine s_____. The waiters and waitresses are friendly and polite.
10. China began a nationwide public service advertising c______ in 1996.
二．單項選擇
1. The salesman said the car was in good condition, and I was foolish enough to ___ it
A. fall into B. fall for C. fall over D. fall down
2. The children should be _____ not to play tricks _____ the disabled.
A. educated; on B. trained; to C. educated; with D. trained; on
3. I _____ live in the countryside, but I have ____ living in the city now.
A. was used to; got used to B. used to; got used to
C. used to; used to D. got used to; used to
4. I’m sure you did wrong to him. You know, he did ____ help and ____ no harm.
A. meant to; meant B. meant; meant C. mean to ; meant D. to mean; meant
5. The newly published book, which refers _______ basic English grammar, is _________only
for beginners.
A. as; meant B. for; intended C. to; planned D. to; intended
6. The manager had fallen asleep where he ______, without undressing.
A. was laying B. was lying C. had laid D. had lied
7. It was in the small house ____ was built with stones by his father ____ he spent his childhood.
A. which; that B. that; where C. which; which D. that; which
8. Nick is looking for another job because he feels that nothing he does _______ his boss.
A. serves B. satisfies C. promises D. supports
9. Tom passed the exam . He didn’t study well for it. The exam ___________ difficult.
A. must have been B. shouldn’t have been C. can’t have been D. couldn’t be
10. The manager recommended he _________ a plane in order to get there in time
for the meeting.
A. take B. taking C. to take D. would take
第一課時
一． 預習：
Advertisement(s)
Commercial (s) Public service (s)
Definition One paid for Definition for free meant/intended encourage believe in public welfare
Added info. protect from lie claims be aware of truth Added info. deal with serve public service projects schooling live better/healthy lives.
Concluding statement fall for Concluding statement play tricks on
Conclusion: Be smart about advertisements
遷移創新
( persuasive exciting part types commercial promote service customers
complete attractive original creative free deal issues welfare )
第二課時 重要短語
1. believe in 2. do some research on 3. share… with… 4. encourage sb to do sth
5. for free 6. be intended to do sth 7. lead a better life 8. public welfare
9. fall for 10. play tricks on 11. keep away from 12. at a low price
13. of high quality 14. trick sb into doing sth 句型
1. （不定代詞, a commercial ad，重復）
你要是需要幫助，我可以隨時幫忙。 你組織這次旅行需要我幫忙嗎？
充當，擔當 給某人端上…… 為人民/為國家/社會服務
2. (并列句，All，that，定語從句，表語從句，不充當，廣告，bad breath)
3. ( 復合句，They，hope，賓語從句 ，不充當，連接，主從復合，時間狀語從句，you，will feel，remember，connect，賓語 )
4. 1）(部分否定，并非所有, All ads don’t play tricks on us though.) 2）（名詞）（動詞）
3）（副詞，不過，然而） 5. for studying hard B
6.1）戰爭之后，雙方都宣稱取得了勝利。 2）她對這塊土地的產權提出了要求。
3）我能代他為其受到的傷害要求賠償嗎？ 4) 那場嚴重的水災奪走了500多人的生命。
5) 報道稱他們越過邊境以躲避戰爭。
遷移創新： 一. 單詞拼寫1. aware 2. claim 3. fell 4. comments 5.image
6. original 7. persuaded 8. promoting 9. service 10. campaign
二．單項選擇 1-5 .BABCD 6-10. BA BC A