說明(Instructions )與廣告（Advertisements）
美文欣賞（Enjoy Reading）
Space Pens:$34.95
Imagine a pen that works no matter what the conditions, from wet paper to writing upside down. Sounds impossible, doesn’t it? Not when you’ve got a Space Pen!
These amazing pens have a great history of being approved for use in space, since they effortlessly write in the gravity free vacuum of space, and at any angle. They can also write in extreme heat and cold temperatures(from –50℉ to 250℉), making it the pen of choice for the Everest North Face Ski Expedition(珠穆朗瑪北峰滑雪探險) in 1997. Now that you know that Space Pens are the clear choice for all your writing needs on your next adventure!
決定一件商品是否會被購買的要素是什么？1.用途；2.特點；3.性能；當(dāng)然還有其價格。
本文依次介紹了以上諸要素，但最主要的還是其獨特的性能：不懼嚴寒酷暑、經(jīng)得太空考驗--堪為探險時的明智選擇（the clear choice）！
明白廣告該怎么寫了吧！人無我有，人有我精，人精我特！成就一番事業(yè)是否也該如此？！
常用表達法(Useful Expressions)
嚴格地講，說明與廣告不應(yīng)該屬于同一個范疇，但它們在許多地方又具有密不可分的聯(lián)系，特別是在描述該物體及闡述其特性時更是如此。所以本文將其合并在一節(jié)內(nèi)容中來學(xué)習(xí)。
1. 關(guān)于物件的描述方法，可參看“描述物體（Describing Things）”一節(jié)；
2. 說明的語言應(yīng)該盡量科學(xué)準(zhǔn)確，不含糊其詞；
3. 廣告的語言應(yīng)該趣味性強，通俗易懂。易于朗讀，便于記憶。
寫作練習(xí)
武漢第三制藥廠（Medical Plant）研制了一種新藥，藥品已被外商訂購。制藥廠請你為該廠產(chǎn)品寫一份說明書，請根據(jù)提示完成：
1. 本品為中藥，對心臟病療效顯著。
2. 用量：每日三次，一次兩粒（pill）;發(fā)病時可加服1---2粒。可長期服用。
3. 服藥后如感身體不適停服。小孩和孕婦（pregnant,adj.）禁服。
4. 本藥品應(yīng)放在陰涼干燥處。
5. 使用本藥品還應(yīng)嚴格聽從醫(yī)生的指導(dǎo)。
注意：說明書必須包括以上所有要點，但不要逐條翻譯。（約100字）
習(xí)作點評
The new medicine is developed by Wuhan No. 3 Medical Plant. It is traditional Chinese medicine and it has good effect on heart diseases. Patients had better take the medicine three times a day, two pills for one time. For a patient who has a heart attack, one or two pills more can be taken. This medicine can be kept for long. If patients feel unwell after taking the pills, do stop taking it . Children and pregnant women are forbidden to take it.
The medicine should be stored in a cool, dry place. About how to take the medicine, the patients should do strictly as the doctor says. 被動句開篇別具匠心
good改為 special更好
應(yīng)為two pills at once或 at a time
more用得好
以下幾句所用語言現(xiàn)象較多且準(zhǔn)確，值得初學(xué)者借鑒。
參考范文
Wuhan No. 3 Medical Plant has invented a new kind of medicine. It is very good for heart trouble (disease). It should be taken three times a day and two pills once. It can also be taken one or two more pills if needed. This kind of medicine can be used for a long time. It’s dangerous for children and the pregnant. They mustn’t take this medicine. If you are not feeling well after taking the medicine, you should stop taking it. This medicine should be kept in a cool and dry place. It’s better to follow the doctor’s advice before taking it.